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== Why Online Presence Matters == Twenty years ago, your reputation was built face-to-face. Word-of-mouth referrals, in-person networking events, and your physical office space told clients what kind of professional you were. While those still matter, today '''Google is the new front desk''' and your search results are the lobby your clients walk into. An online presence is not simply about having a website or a LinkedIn profile. It’s about building a complete, consistent, and credible footprint across the digital world one that speaks for you 24/7, even when you’re not in the room. When your online presence is strong, here’s what happens: * '''Clients find you before they find your competitors.''' * '''You control the narrative''' about who you are and what you do. * '''You remove uncertainty''' from your client’s decision-making process. Without it? You risk being invisible or worse, misunderstood.
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